OUR COMMITMENT TO SAFETY
OUR ULTIMATE GOAL: A WORLD WITHOUT ACCIDENTS
Promoting a safer mobile world is – and always will be – one of Toyota’s top priorities. Through the development of innovative technologies, Toyota remains committed to ongoing safety improvements – a commitment that is recognized with accolades like multiple IIHS Awards.
Parking: Take the guesswork out of backing in and backing up, thanks to a number of technologies that increase your field of vision. We've developed Backup Cameras with Guidelines for backing into parking spaces, a Rear Cross Traffic Alert* system that warns of approaching vehicles when backing up, and Intelligent Parking Assist that can park a vehicle virtually unassisted.
Active Safety: Active safety technologies are designed to help when the unexpected happens. Blind Spot Monitor** and Lane Keep Assist issue alerts to warn you of hidden danger. Traction Control helps you safely traverse wet, icy, loose or uneven surfaces. Vehicle Stability Control helps prevent wheel slip by reducing engine power and applying necessary brake force automatically. Anti-lock Brakes prevent wheel lock during a sudden stop by applying “pulsing” brake pressure. Electronic Brakeforce Distribution enhances stability while braking, while Brake Assist detects sudden braking and adds full pressure to prevent a collision. Some technologies, like Vehicle Dynamics Integrated Management, are so advanced that they can anticipate your intentions and then automatically activate a variety of safety systems to ensure the highest possible level of vehicle control and stability.
Pre-Crash Safety: Sometimes accidents are unavoidable, but we've developed technologies that can predict the likelihood of a collision, take steps to reduce damage and injury, and in some situations, help avoid an accident altogether. Pre-Collision System*** warns when an obstacle is detected by radar, then automatically apply brakes to reduce the severity of impact and tighten seatbelts to help protect occupants.
Passive Safety: From airbags to seatbelts to impact-absorbing body structures that channel impact energy away from the cabin, Toyota vehicles are loaded with passive safety measures. We’ve even specially designed our headrests and driver and front passenger seats to help reduce impact effects such as whiplash.
Evolution of Safety
We're continually investing in research and development to find new ways to raise our quality, working to help keep you safe. That means leading the way when it comes to packaging safety features on our vehicles – so when you get behind the wheel, you can focus on the journey ahead and the simple joy of driving.
Toyota Safety Sense* TM
Toyota believes that no matter the destination, everyone deserves to arrive safely. Toyota Safety Sense (TSS) offers an advanced suite of safety features standard on virtually all models by Autumn 2017.
TSS is available in two packages.
TSS-C is currently available on:
2018 Yaris Hatchback, 2017 Corolla iM, 2017 Prius c
TSS-P is currently available on:
2018 Avalon, 2018 C-HR, 2017 Corolla, 2017 Highlander, 2017 Highlander Hybrid, 2017 Avalon, 2017 RAV4, 2017 RAV4 Hybrid, 2017 Prius, 2016 RAV4 AWD (Limited Package), 2016 RAV4 Hybrid (Limited with Technology Package):
The Traction Control feature limits wheel spin on slippery surfaces, when driving in a straight line.
Blind Spot Monitor
Help improve awareness on the road with the Blind Spot Monitor function.
Dynamic Radar Cruise Control
Regulate not only your speed, but also the distance from vehicles in front of you with the Dynamic Radar Cruise Control function.
The Parking Assist system uses sensors mounted around the vehicle to detect obstacles close by and alerts the driver with an audible signal.
Rear Cross-Traffic Alert
The Rear Cross Traffic Alert assists in alerting you of rear cross traffic and helps in avoiding collisions when backing up.
Activate the available Pre-Collision System to assist in detecting obstacles in front of your vehicle and assess the potential for a collision.
Vehicle Stability Control
Use the Vehicle Stability Control function to help maintain control when turning on slippery surfaces.
Lane Departure Alert
Lane Departure Alert detects visible white and yellow lane markings, giving you both visual and audio alerts in the event of lane deviation.
Automatic High Beam Headlamps
Activate Automatic High Beams to automatically switch between high and low beams as appropriate, getting the most light possible without dazzling other drivers.
The available backup camera supplements your vision and assists with reversing and parking maneuvers.
Downhill Assist Control
Downhill Assist Control helps the vehicle maintain stability on steep downgrades at low speeds, by controlling the speed and preventing the brakes from locking.
Hill Start Assist Control
Some Toyota vehicles include a Hill Start Assist Control function, which helps prevent the vehicle from rolling backwards when starting off on an incline
Quality Builds Excellence
Toyota vehicles are built with legendary quality, durability, and reliability. Not only does this mean years of driving enjoyment, it also extends to your safety behind the wheel.
Toyota crashes more than 600 vehicles a year – for safety purposes. We’ve developed a set of comprehensive crash tests with a number of sensors at the prototype phase, and with each collision, we examine the effects and make improvements to the design. Repeating the process over and over, we are constantly creating and then analyzing possible collision scenarios.
Checking... and Triple Checking
Take our airbags, for example. Not only do electronic connections for the airbag system have gold-plated terminals, making them immune to corrosion, every single airbag that comes out of a Toyota plant is inspected three separate times on the production line before being connected.
Safety in the Community
Our commitment to safety goes beyond the vehicles we build. Toyota partners with a number of community groups and organizations engaged in road safety research, taking part in the development of safe driving programs, in collaborative new safety technologies, and in hands-on driver education.
Traffic Injury Research Foundation (TIRF)
Canada's world-renowned TIRF aims to better understand the causes of traffic injuries and develop mitigating programs and policies. Since 2002, Toyota has partnered with TIRF to conduct studies and develop educational resources for young drivers — and help all Canadians better understand today's complex safety technologies.
kartSTART is a unique hands-on education program that uses go-karts to introduce young drivers to the demands and dynamics of life behind the wheel. And, using exclusively Toyota vehicles, kartSTART also introduces older drivers to the latest vehicle safety technologies, helping them get the most out of our Star Safety SystemTM.
Collaborative Safety Research Centre (CSRC)
In 2011, Toyota launched the CSRC to serve as a catalyst for the advancement of auto safety in North America. Partnering with universities, hospitals, institutions and agencies on different projects, the CSRC shares the results of its research so that the entire industry — and ultimately drivers everywhere — can benefit.